Having worked with Kerry Potter for many years, I’ve seen first-hand the principles he shares in Let’s Get Better at Selling brought to life. His blend of logic, integrity, and common-sense communication has always set him apart, and this book captures those qualities perfectly.

Kerry’s practical insights on critical thinking, relationship building, and professional conduct offer tremendous value for anyone seeking lasting success in sales.

The writing is straightforward, engaging, and grounded in decades of real-world experience rather than theory. This is a thoughtful, experience-driven guide from someone who truly understands how to sell with both skill and character.

--Stuart Rogers, VP Sales & Marketing, Resivant Medical, former VP Sales & Marketing, HyperBranch Medical Technology and Director Global Sales, Stryker Corp.

“A great read for all salespeople no matter what market they serve.

This book is especially beneficial for those in capital equipment sales that require dealing with multiple people with multiple needs.

Kerry breaks down a complex process making it simple, straightforward, and easy to understand. His talent and methods of politely asking disarming questions to help he and his customer both get what they want, is brilliant and should be a great tool for everyone involved in selling!"

-- Tom Smithweck, Founder of Neuro-Tec, Inc.

As president and CEO of GT Medical Technologies, we received FDA clearance in late 2018 for GammaTile® Therapy. We scoured the country seeking the best neurosurgery distributors to represent this radiation implant for patients with operable brain tumors.

Close relationships with neurosurgeons and radiation oncologists were key criteria. No one had better, trusting relationships than Kerry Potter.

There have been few advancements in the treatment of brain tumors over the last 25 years, so convincing this community to try something new was an enormous challenge.

Kerry and his team were up to it, gaining evaluations and conversions faster than any of our 15 distributors around the nation. Kerry knew that GammaTile represented a major improvement in patient care and utilized the trust he built over years of customer focus, to lead the nation in GammaTile procedures.

What he is teaching in this book is what he practiced day-to-day, and his credibility is impeccable.

Kerry's book transcends professional selling and offers practical life lessons on a variety of topics that can be helpful for almost anyone who wants to increase their effectiveness, whether they are in sales or any other profession. I highly recommend it.

-- Matthew Likens, Healthcare and LifeScience Consulting, former CEO of GT Medical Technologies, Inc.

Kerry Potter successfully distributed Zeiss products for a number of years, and we had a strong working relationship. This book reveals WHY he was so successful. 

His approach is consistent with the core values of Zeiss – the customer’s needs come first, and high ethical standards are paramount. 

Kerry’s book is relevant, and his sales examples and approach will resonate with new or veteran salespeople of capital equipment, or any type of product. His book is well structured and is an easy read. I believe you will enjoy this book and that it can help you to become a more successful salesperson.

--James Carter, Vice President Surgical Sales Zeiss MCS